Contents
Introduction
Are you a business owner who:
- Wants to increase sales and revenue via e-commerce?
- Reach a bigger pool of customers?
- Been curious about selling your product/service online using a website?
- Heard of Shopify but not sure what it is and its capabilities?
- Want to learn a "secret weapon" to get ahead on your competitor?
Then this training is for you!
Basics
| Duration: | 2 hours |
| Venue: | Online via Google Meet |
| Class size: | Personalized 1-on-1 |
| Date: | We will schedule a convenient time for you after purchasing this training |
Advantages of E-commerce
In recent years, businesses were forced to realize having a physical store is no longer enough in the modern age. Consumers have learned to shop online and are now expecting convenience, speed, and constant availability from businesses.
Businesses must adapt.
Businesses are also realizing e-commerce is a very good tool to:
- Reach more customers
- No longer constrained by the store's location.
- A business can now reach the entire metro, province, or country.
- Increase sales / revenue
- More customers mean more revenue.
- Reach customers where their eyes are (their smartphones) instead of waiting for them to come to your physical store.
- Reduce operating costs
- On a per customer basis, an e-commerce site reduces or eliminates the usual operating costs of a retail store:
- Manpower
- Rent for retail space
- Maintenance and upkeep of physical stores
- Utilities
- Compliance with government regulations
- Open all day
- Customers can learn your products or services anytime of the day.
- No longer constrained to just business hours.
Objectives
This training is intended to provide:
- An orientation or "bird's eye view" of an e-commerce site.
- A behind the scenes preview of what it takes to build and operate an e-commerce site.
- Show how an order is processed / fulfilled.
Outline
In this 2-hour training, the business owner will learn the following:
- Categories of e-commerce sites
- Types:
- Common marketplace
- Specialty store
- Advantages and disadvantages of each type
- Hybrid model
- How to maximize the hybrid model
- Locations
- Retail stores
- Warehouses
- Fulfillment centers
- Products
- Parts of a product listing
- Increasing a product's conversion (selling) rate
- Analyzing information that contributed to a conversion
- Organizing products for later grouping in the website
- Optimizing a product for search engines
- Inventory management
- Initiating inventory
- Adjusting inventory
- How an order affects inventory
- Viewing / managing inventory in multiple locations
- Inventory transfer
- Initiating an incoming order from a supplier
- Moving inventory from one location to another
- Website design
- Customizing the online store using Shopify's web designer tool
- Using themes to change the look and feel of a website
- Adding sections and blocks to customize the front page
- Editing the menu to improve navigation
- Designing a website for speed, ease of use, and increased conversion
- Orders
- Managing orders
- Coordinating with team members on an order
- Tagging an order for organization and coordination
- Fulfillment
- Picking items in an order
- Packing the order items for shipping
- Tracking link for the shipment
- Setting the order as fulfilled
- Conversions
- Analyzing how an order came in
- Viewing the history from initial browsing to purchase
- Determining what's a good source of new customers
- Customer database
- Viewing a customer's contact info and location
- Modifying / correcting a customer's contact info
- Determining a customer's lifetime value
- Number of purchases
- Total purchase amount
- Shipping, delivery, pickup in store
- Determine what's applicable for your business
- Setting the price
- Specifying the coverage area
- Payments
- Setting up different payment settings
- Cash on delivery
- GCash
- InstaPay
- Checkout settings
- Customer accounts
- Customer contact method
- Tipping
- Order processing
- Abandoned checkout emails
Yes, you'll learn that much. :)
Are you ready to take the first step to business success?
Want to learn the "secret weapon" and get ahead of your competitor?
Add to Cart now! (Before your competitor does!)
Got some questions?
Want to see a preview?